![]() Mondelez India has been actively trying to expand Oreo’s presence in the country with its variants including Cadbury Dairy Milk Silk Oreo, Oreo Cadbury Dipped, etc. We actually consider Oreo Double Stuf to add incrementality to the Oreo base itself adding more households and more occasions,” said Sunainika Singh, Category Head – Biscuits & Bakes, Mondelez India. ![]() Globally, Oreo Double Stuf is a great strategic base for us. “Oreo Double Stuf is really a lot more Crème and what it does is it gives us a lot more experience than just it being another variant differential experience. ![]() The first one to finish the ritual, wins. Participants are encouraged to twist the Oreo biscuit and lick off the crème filling, before showing it to their opponent, dunk the biscuit, eat the Oreo and drink all the milk. The brand is also extending its global campaign ‘Oreo Lick Race’ challenge, which was taken up by even Former US President Donald Trump, to India on social media platforms. To satisfy these consumers and their sweet tooth, the brand is rolling out its globally loved variant ‘ Oreo Double Stuf’ in India with nearly double the amount of creme filling. We speak to Sunainika Singh, Category Head – Biscuits & Bakes, Mondelez India on the latest innovation, the idea behind the interactive marketing campaign, Oreo’s journey in the country since its launch and Mondelez’s overall play in the biscuit category.įor some consumers, one layer of Oreo Crème just doesn’t cut the deal.To further increase its shelf space and strengthen its play in the country, Mondelez is bringing the globally loved variant, ‘ Oreo Double Stuf’ to India.Mondelez’s Oreo made its entry in India in 2011 and since then, it has become one of India’s most loved premium biscuit brands.And again this is just another reason why the 1980s will always be the coolest decade ever. Regardless of why Oreo Big Stuf disappeared, it still was pretty cool that you could get an Oreo cookie the size of your hand during most of the 80s. However the Big Stuf required you to commit to eating it all or you’d just toss it in the trash as waste. With a smaller traditional sized Oreo you can eat as many or as little as you want. Those are two hallmarks that make an Oreo cookie popular, and these were woefully overlooked when creating the Oreo Big Stuf.Īlso if you think about it having a giant Oreo isn’t always practical, and in fact it really demands a commitment. You couldn’t exactly dunk a Big Stuf into a glass of milk, and forget trying to separate the two sides to lick the creamy middle. So having a giant Oreo with more than half the calories of a cheeseburger in your pocket probably wasn’t seen as such a great health choice.įurthermore there was a functionality issue with Oreo Big Stuf. Many believe it was the fact that the 1980s was really a time when people began to be more health conscious and aware of what they were putting in their bodies.ĭiet Coke was introduced in 1982 as a huge hit, and going to the gym became much more mainstream with the likes of Arnold Schwarzenegger and other cultural icons making fitness and nutrition popular. ![]() Obviously the product was not selling well, so one can only speculate as to the reasons why. Nobody really knows why Oreo Big Stuf was discontinued in 1991 only after a 7 year run. I mean after all, what did you expect from an Oreo cookie the size of your hand? Here’s a commercial from the 1980s advertising the Oreo Big Stuf, you can see just by how they hold them how large these cookies were. Each Oreo Big Stuf had 316 calories and 13 grams of fat! Contrast that to your standard Oreo cookie which as roughly 53 calories and 2 grams of fat each, the Oreo Big Stuf was definitely not friendly to your waistline. It also had a massive calorie count to boot. As you can see this bad boy dwarfed it’s counterparts.
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